Coupling technology with consumer-branded marketing ideas
Friday, October 26, 2007 by Lou Adler
The talent wars have entered a new phase. Now it's more about guerilla warfare and skirmishes, not big battles.
With this concept in mind, I was lured to a workshop a few weeks ago to hear about some of the latest creative sourcing ideas going on throughout our industry. Some of them were Web 2.0 based, others technology-oriented, a few based on contests, and others just targeted and compelling advertising. Regardless of the approach, all had one theme in common:
You can't use Wal-Mart advertising to attract a Tiffany's customer.
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