Employment Branding: the Only Long-Term Recruiting Strategy

1/7/2008 by Dr. John Sullivan

Almost every action and process in recruiting is designed for short-term gain. Despite talk about being strategic, most recruiters and recruiting managers alike respond only to requisitions, placing ads, visiting job boards, attending job fairs, and mining social networking sites in an effort to fill today's job openings. There is lots of talk but little effort placed on building out truly long-term recruiting tools and strategies designed to impact the business. If all the talk were true, nearly every recruiting function on the planet would have dedicated resources to employment branding, the only long-term recruiting strategy that is designed to bring in a steady flow of high-quality applicants over a period of many years.

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