Thursday, January 3, 2008

Sports Section ROP




Want your print ad to get in front of more passive candidates? Think outside the “classified box” and take advantage of Run of Paper (ROP) sections. Passive candidates are reading the news, entertainment and sports sections of their local papers.

With all of the talk and excitement of the upcoming Superbowl, why not hit the SPORTS section as well? You’ll draw many readers before and after the big game, and increase your response
metrics.

Touchdown!

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